Global Smartphone sales decreased 8.7% in Q2 2022

Market research company IDC (International Data Corporation) has released its latest report for the global smartphone market. The report suggests that smartphone shipments in the second quarter of 2022 declined year-on-year. In addition, the report shared details about the market share of most smartphone brands, including Samsung, which retained its top spot.

Smartphone shipments fell 8.7 percent year over year According to an IDC report, smartphone shipments fell 8.7 percent year over year compared to the same period last year. Total sales fell to 286.0 million units, about 3.5 percent less than forecast sales. Notably, a total of 313.4 million smartphones were sold in the July period of the previous year, according to the source, so that’s a pretty huge drop in total sales.

How do smartphone sales decrease?

IDC lays the blame on several factors such as weakening demand, inflation, continued geo-political tensions, and ongoing supply chain constraints. However, the current China lockdowns were singled out as the biggest issue. The Ukraine-Russia war is also one of the major reasons.

smartphone sales decrease

Central and Eastern European (CEE) markets

Central and Eastern European markets saw the biggest drop in the second quarter. In these regions, smartphone sales decrease by 36.5 percent year on year. The report suggests that the main reason is the Ukrainian crisis. The smartphone market in Central and Eastern Europe represents only six percent of the total market. The Chinese market thus recorded the biggest year-on-year drop of 14.3 percent. Asian markets (excluding Japan and China), which account for half of the global shipments, saw a 2.2 percent decline in Q2 2022. All other markets except Canada saw shipment declines in the low to mid-single digits.

Samsung has maintained its leading position in the global smartphone market. The company shipped a total of approximately 62.4 million units in Q2 2022, gaining a market share of 21.8 percent.
Apple took second place by delivering a total of approx. 44.6 million iPhone units and gained a market share of 15.6 percent. Xiaomi ranked third, shipping 39.5 million units and gaining a market share of 13.8 percent.

Talking about the other brands, Vivo was ranked fourth by selling 24.8 million smartphones during the period. Oppo tied with Vivo by shipping around 24.7 million phones. The report about smartphone updates also states that Oppo and Vivo posted double-digit year-over-year losses in shipments in Q2 2022. This means that due to the shortage of chips worldwide, the challenges for the smartphone and other technical product industries are expected to increase for the rest of the year. That’s all for the current smartphone news

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